Get to the heart

In anticipation of Kiniksa launching its new product Arcalyst that treats recurrent pericardits, we created a patient-focused awareness campaign. Not only is there limited information available online about recurrent pericarditis, but also a limited understanding among healthcare professionals and the general public. To get that the information about recurrent pericarditis out there—We developed an immersive educational campaign that allows patients to uncover the facts and “Get to the Heart of Pericarditis”

After the website's first weekend live, it was shared among U.S. advocacy and patient social channels, made its way to the U.K. where it was shared by an advocacy organization in that country.

>61k Unique visitors and interactions and >1,150 Opt ins (94% patients)

Visit whatispericarditis.com to “Get to the Heart of Pericarditis”.

And then check out Arcalyst.com to see the product brought to life!