GEHA
Starts with you
GEHA came to us with the goal of expanding their photo library with a unique and ownable set of images. With a cast of wonderfully diverse talent and working with the brilliant photographer, Andy Goodwin, we captured some worthwhile moments.
Client - GEHA
Agency - Merge
CD - Josh Liotta
Art Director - Emily Bachman
VP/Agency Producer - Jami Gettings
Photographer - Andy Goodwin
The campaign was successful, outperforming the lead* goal of 2,000 by nearly 10x with:
• 13.5k phone calls, 3.6k chat engagements, 1.2k leads were generated on Facebook and Linkedin, 719 form submits on geha.com and 794 Calendly appointments booked
• Performance improved YoY, with Calendly appointments scheduled increasing by +144% YoY with media driving 2/3rds of the 1,177 Calendly
We saw strong engagement on GEHA.com, with the campaign generating 400k site sessions and over 80k key engagements
• Paid Search accounted for 68% of site visits and 92% of high-impact conversions
• The Paragraph Brand Study found that Federal Employees with less than 2 years of tenure, saw "intend to select GEHA" grow from 0% in Q1 2022 to 9% in Q3