Starts with you
GEHA is a health benefits partner that exclusively serves federal employees, military retirees, and their families. However, brand awareness has been their biggest obstacle. That’s why we launched the integrated “GEHA Starts With You” campaign, designed to run ahead of Open Season. We developed a series of radio and TV spots to raise awareness, as well as digital and social materials to push—especially reddit—where we got people talking.
Social, emails, landing pages, banners, banners and banners..
